How to prosecute for advertising fraud?

Weekly “Argumenty i Fakty” No. 24. With the use of edged weapons 15/06/2022

There are a lot of products for sale that promise the impossible: getting rid of wrinkles, preventing everything in light. Are manufacturers responsible for deception?

Expert Response 0 + –

“If an advertisement mentions properties not specified in instructions, this entails the imposition of an administrative fine (an article either on unfair competition or on unfair advertising). In some cases, this can be regarded as a scam. But  if strict control is established in the field of medicines, then the requirements for advertising of cosmetics and dietary supplements are more loyal», — says President of the National Association of Pharmaceutical Manufacturers Academician of the Russian Academy of Sciences Sergey Kolesnikov. “Usually there is an explanation for the” advertising statement. Somewhere in small letters it is written: “A decrease in the depth of wrinkles or a decrease in the intensity of pain was noted by 9 out of 10”, — adds candidate of pharmaceutical sciences Igor Sokolsky. — But the consumer must initially understand: he is not guaranteed the results that were shown on a small group of research participants».

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