Tag: Broad City

When YouTubers Leave the Nest: Tracking the Success of the Internet’s Biggest Stars

For years, YouTube has been a haven for both millennial content creators and consumers. The video-sharing hub has helped to redefine what it means to be a celebrity as it’s facilitated the launch of countless digital stars’ careers; stars born not out of the Hollywood machine, but simply out of user-generated video content. There is no middleman, no gatekeeper standing guard to tell the audience who is worthy of being on their screen and who isn’t. Rather, these stars, many of whom you may not be even be all that familiar with (but your younger siblings or nieces and nephews most certainly are), have cultivated the sort of relationships with their fans that traditional celebrities might only ever dream of. According to a 2015 Google-commissioned survey, 70 percent of teen...